Experience

Adobe Express

Jun 2025 — Now

• ●Own end-to-end top-of-funnel growth strategy driving millions of new user entries across desktop and mobile surfaces; define funnel KPIs and shape roadmap investments to enable early value discovery and intent-based engagement.
• ●Translate competitive insights and acquisition patterns into cross-team roadmap priorities, aligning SEO, PMM, and product investments around high-performing entry channels.
• ●Lead cross-app entry initiatives (Acrobat → Adobe Express and Photoshop Express → Adobe Express) to convert suite-driven traffic into scalable product-led acquisition.
• ●Led LLM discoverability and activation experiments to maintain competitiveness in an AI-driven search and creation landscape.

Adobe Express

Aug 2022 — Jun 2025

• ●Led 100+ experiments across signup, onboarding, and editor flows; defined activation KPIs and scaled a high-velocity experimentation culture across the team.
• ●Launched high-impact top-of-funnel initiatives including logged-out editor and frictionless Quick Actions (embedded lightweight editor), identifying and scaling high-performing entry patterns that contributed to 2M+ MAU growth.

Adobe Express

Jul 2021 — Aug 2022

• ●Established the growth discipline as the first Growth PM; built and scaled the experimentation operating model and data infrastructure, enabling team expansion from 2 to 50+ members.

Liveo · Seoul, Korea

2016 — 2019

• ●Led a team of seven to launch and operate a global live-streaming social media app used in 50+ countries; users streamed a total of 18K hours of content, and 25% of users streamed six times per week.
• ●Analyzed user behavior through qualitative and quantitative data, improving product strategy and user retention.

WeGeneration · Seoul, Korea

2012 — 2015

• ●Launched an online crowdfunding service that hosted 150+ charity campaigns featuring 100+ Korean celebrities; raised $600K in donations for 100+ non-profit organizations including Red Cross, World Vision, and Save the Children.
• ●Spearheaded the marketing efforts with viral Facebook posts and YouTube videos featuring Korean celebrities.

Master of Business Administration

Recipient, Glenn Okun Faculty Scholarship (full-tuition, merit-based)

Bachelor of Business Administration